When it comes to acquisition, conversion, and retention- we face the same challenges you do.
The cool thing about marketing to marketers is that we’re our own perfect audience. The latest trends and technology that get discussed, the “How do we…?” questions that get asked, the “What were they thinking?” or “Solid commercial” commentary we’ve all got about the latest campaigns… it’s the universal stuff of the marketer’s mind. And we’re in the same boat as our customers.
Web, social, mobile, email, retail… the number of channels on which consumers communicate is growing, as is the amount of noise. And because like I said, we track trends, too, we know that loyalty programs are kind of a big deal right now. But loyalty programs that exist on all those channels of consumer engagement are really where it’s all. By leveraging omni-channel loyalty programs, you can keep customers engaged and your brand top of mind with a consistent and personalized experience. (We’ve seen it work.)
When you’re looking to drive brand preference, sales, or social advocacy- omni-channel loyalty programs are key. But still many marketers are sifting through what it all means and how it could impact their business. So. We’re doing a webinar to clear things up.
Join PunchTab’s Superwoman, Angela Sanfilippo and Loyalty360 as we chat about the key benefits, risks and approaches to developing a successful omni-channel loyalty program.
And without further adieu, here’s the standard copy block you’d expect:
In this webinar, you will learn:
- The importance of omni-channel loyalty programs to the success of brands and marketers
- How to reduce the perceived risks in starting an omni-channel loyalty program
- How to leverage the real business opportunity in omni-channel loyalty programs and identify the leading drivers of purchase behavior
- How to get a 360 degree view of consumer behavior to deliver targeted messages and increase conversions
So go register now and join us this Thursday, September 12th, to learn why omni-channel loyalty programs matter, and how to use them to your advantage. (And we won’t even be mad if you do that thing where you register knowing you’ll listen to it later.)
And here’s the link one more time. Got it? See you Thursday.
We’re in a new era of technology.
Consumers are now engaged on more channels, more often, than they’ve ever been before. With web, social media, and email literally available at their fingertips, brands struggle to rise above the noise and penetrate those crowded inboxes and overflowing social streams. The goal of engagement is to build long lasting relationships with customers… the question has been, “How?” PunchTab has the answer.
Multi-channel loyalty programs.
Now, when we say “loyalty programs”, we’re not talking about those traditional credit card points programs or your old school airlines miles. Things have evolved a bit. Using platforms like PunchTab, organizations from casual dining and retail chains to ecommerce sites and CPG brands are now rewarding customers for engaging with their social channels, products, and websites. But the one channel that hasn’t been touched with this new kind of engagement is email.
There’s a whole lot of information out there about loyalty programs, and yet there seems to be a whole lot of confusion.
Hard to believe, but some brands are still only rewarding transactions and missing out on all the fantastic WOM, social sharing, content consumption and UGC they could be incentiving right now. And from what we’ve heard, some brands are still afraid to launch a program, buying into misconceptions about how loyalty programs can work, how much they cost, and what really motivates people to take actions.
So the PunchTab team took a cue from the always-awesome Discovery Channel and we’re playing Mythbusters!
But of course, we didn’t stop there. Not only are we dispelling concerns, we’re showing you how to successfully use incentives to encourage customers and prospects to take the actions that matter most for your brand!
Distilling truth from fiction, Mythbusting Incentive Programs, takes a look at common myths associated with incentives programs and busts them up with real life examples from companies such as Alexia Foods, Arby’s, Green Day and more!