Want Loyalty and Brand Advocates? Engage Moms.

Posted by on May 17, 2013

As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping.

At PunchTab, we can be a little nuts for data, metrics, research and other nerdy things that help us better understand exactly what motivates different consumer segments to try, buy and share products, and engage with brands online and off.

So we did what any other geeked out marketing group would do- we kicked off a massive research series. And we started with the big spenders: Moms.

You can check out the whitepaper, “Scoring Points with Mom“, for all our findings. It’s free to download and we’ve added our own findings to the best secondary research out there! So it’s pretty dang comprehensive.

If you’re looking to engage moms and build loyalty, here’s what you need to know!

The State of Digitally Engaged Moms Connecting with Brands

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NuServe Puts PunchTab to Work- Gamifying Employee Learning

Posted by on April 10, 2013

Congratulations to our friends at NuServe for their award winning B2E program!

NuServe is using PunchTab to power a pretty awesome employee training and on-boarding program, designed to help new employees ramp up quickly and maintain the NuServe standards of service that their customers have come to expect.

Here’s a quick video, showing how it all comes together. If  you want to keep tabs on how it all plays out, follow them on twitter - @NuServe.

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Green Day’s PunchTab-Powered Campaign is a Shorty Industry Award Finalist!

Posted by on March 25, 2013

We’re proud to announce that the PunchTab-powered Green Day Numero Uno Fan Contest has been announced as a 5th Annual Shorty Industry Award Finalist.

Green Day’s “Numero Uno Fan” contest generated more than 165,000,000 social impressions and 179,000 social actions by rewarding fans for engaging in all kinda of ways. Fans were encouraged to complete various social actions. Each action earned fans points to move up a leader board and toward the grand prize: tickets to the Green Day concert at Irving Plaza in NYC presented by Nokia Music and AT&T.

And the results were pretty darn impressive.

We’re so excited we decided to host a giveaway.

Enter below and make sure to share the Shorty Nomination with your social networks!

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Are You a Content Marketing Rockstar? We’re Hiring!

Posted by on January 9, 2013

PunchTab is a leading incentives-based engagement platform, powering over 14,000 loyalty programs and over 1000 giveaways every month for top brands such as eBay, ConAgra Foods, Unilever, Walmart, Green Day, Fox Studios and more.

We’re a fast-paced start-up, ramping up our team for 2013. We need a marketing manager to assist with demand generation programs including content marketing, content syndication, social media marketing, events and more. And. We’re hiring.

Sound good?

Keep reading.

What We’re Looking for in Our Newest Teammate:

- Wicked smart.

- Funny and/or sarcastic and/or willing to deal with other funny and/or sarcastic people.

- Obsessive about marketing and marketing trends in the social, mobile and digital landscapes. Writes about said obsession.

- Experience with traditional demand generation programs such as live events, webinars and whitepapers.

- Experience driving leads through social media

- Looking to join a start-up with incredible growth and even more potential

- 3+ years driving demand generation campaigns

- Experience with Pardot or other marketing automation solutions a plus

-Xbox FIFA skills a bonus.

-SF Giants fans encouraged, but Dodger fans need not apply.

 

Our Team, Culture and Company:

- We work hard but don’t take ourselves too seriously.

- We believe in making your own fun.

- Growing at an incredible pace.  (We went from 3,000 customers in 2012 to over 14,000 at the beginning of 2013.)

-We hate meetings, like FIFA and love music. (Though we disagree on what constitutes “good music”).

- We’re success driven and always looking for opportunities to make an impact in the market

-We’ve got top tier investors and a killer leadership team with a track record of success

 

The Role:

- Write for, edit and manage contributors for our new blog focused on the digitally engaged consumer.

- Help manage our research agenda around consumer behavior to be re-purposed into webinars, whitepapers & infographics.

- Manage day-to-day demand generation programs using our marketing automation solution, Pardot.

- Ensure we meet the monthly targets for qualified leads.

- Work closely with sales to ensure we’re following up on leads.

- Think outside the box and always push the envelope.

 

If you’re interested in applying or learning more, please contact superwoman@punchtab.com.

 

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Happy New Year from the PunchTab Team

Posted by on January 3, 2013

To all of our PunchTab customers, users, fan and friends… Happy New Year!

We very much enjoyed the accomplishments and growth that 2012 bought; new products, new team members, new users and so many memories. And we’re already pretty fired up about all the new features and improvements that 2013 has in store. With continued excitement, we’ll keep bringing you the very best engagement and incentives platform available!

Wishing you the best for a fantastic New Year,

Your PunchTab Team

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PunchTab’s Got Somethin’ New and We’re Launching at Amazon’s Re:Invent

Posted by on November 27, 2012

The AWS re:Invent conference in Las Vegas includes “Launched!” a Live Stage environment for selected start-up companies to launch their products and services publicaly for the first time. The AWS start-up team spent months narrowing the field of fantastic companies down to eight. Each company represented unique and elegant solutions in the areas of media, big data, developer platforms and crowd-sourcing helping to demonstrate the innovation possible with AWS….

And PunchTab is one of those elite 8! We’re excited to head to Vegas and present on stage with some other killer start ups. If you’re there, give us a shout out on Twitter and look out for Founder Mehdi Ait Oufkir on the Re:Invent stage announcing a brand new product from PunchTab. We can’t give it away just yet, but stay tuned!

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Green Day Got Down with PunchTab… check it out!

Posted by on October 24, 2012

You may have seen the post on Billboard about how Green Day and Nokia teamed up with PunchTab to launch their last big campaign. They needed to drive engagement, traffic and awareness… And the results were pretty compelling.

We thought we’d pass along the results… And maybe get you thinking. How can PunchTab super power your next campaign? Get the full Green day case study, here!

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PunchTab Launches iPhone Application, PunchTab Giveaways

Posted by on October 11, 2012

In case you missed this morning’s TechCrunch piece, PunchTab has some news!

The new PunchTab iPhone application is now available for free download in the app store.

We’re now powering more than 1,000 giveaways every month, many of which were previously available only on Facebook. But you spoke, and we listened. And based on demand from our publishers and end-users, you wanted us to extend the ability to enter PunchTab powered giveaways to your mobile devices.

Done and done. Brands on the PunchTab platform now have more visibility among consumers by making their giveaways available to iPhone users through this new app. And for you end-users, it just got easier to find and enter giveaways.

Enjoy!

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Biz Dev for Engineers

Posted by on September 21, 2012

There is no shortage of explanations on why Business Development is a distribution channel that should not be under valued. But Business Development can sound a bit obscure when you listen to BD veterans. From my experience at PunchTab I’ve found that successful business development ventures must have the right combination of the following:

  1. A good network, in order to find the right complementary partner.
  2. A compelling and flexible product to integrate.
  3. A great story to tell, or at least the potential to tell a good story.

#1 is not going to be the sweet spot for most first time entrepreneurs but connected investors help. For #2, a bit of product sense and a good engineering mindset should get you in the right place. #3 is usually the toughest part, especially for entrepreneurs with an engineering background.

So how do you help yourself with #3

This might sound obvious but there is a simple solution to facilitate business development opportunities when you’re a first time entrepreneur with an engineering background: API.

  • Provisioning: You can install a loyalty program on your website without going on punchtab.com by using CloudFlare. We made this happen by providing access to our provisioning API. A few HTTP calls later, we were up and running.
  • Integration: In the early days of PunchTab, we had our single largest growth day thanks to our integration with Wibiya. Our JS SDK made the integration extremely simple. (Hide the reward tab + instrument an element from the wibiya bar= BOOM)
  • Functionality: The founder of OpenDining.net stopped by on our customer chat. He wanted to build a loyatly program for restaurants. It was as simple as pasting the link to our documentation to get the integration started. 2 weeks later, he came back with a fully functional version of a loyalty program for restaurants… powered by PunchTab.

Without jumping through hoops, or sitting in countless meetings to discuss possible integrations. We solved major pain points, in large markets, through the combined use of 2 different products from 2 different companies. Business Development partnerships can be kickstarted thanks to an open API. I have personally experienced it. It will not be a long term substitute to more traditional business development practices, but in a (startup) world where every resource is counted and you need to get answers to your questions quicker than ever, it definitely simplifies the process.

 

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