Marketing Levers Demystified

  Marketing in modern times can be an overwhelming task. (Yeah, I know- you’re familiar.) There’s so much to consider, across so many channels (omni-channel, with mobile in the mix, if you really want to be competitive) – no one could blame brands for longing for simpler times. The upside is that more information is […]

Mobile Tracking Is a Tough Sell

So here’s the bad news: Brands and marketers looking to use mobile tracking as the next step in their loyalty or marketing campaigns are up against more resistance than they may have thought. (Spoiler alert: There IS hope.) While it’s true that mobile tracking, in combination with big data and gamification techniques, offers an opportunity […]

Loyalty and Data – The Perfect Pairing for PURELL®

So we’ve got some pretty cool customers here at PunchTab. And we get pretty excited when they get the recognition they deserve. A few weeks back PunchTab co-hosted a fireside chat at the Brand Innovators Consumer Engagement Conference with Kathleen Leigh, Marketing Director, for PURELL® Consumer, E-Commerce and Shopper Marketing. And let me tell you- […]

The PunchTab Family Expands with New Advisor Kiersten Hollars

PunchTab is very much a family affair. If you’ve never had the opportunity to hear founder Ranjith Kumaran talk about startup teams, the WuTang Clan, and company growth- you’ve been missing out. He’s pretty passionate about company DNA- an ideology core to PunchTab. So naturally our early team was comprised of several former “YSI-ers” and […]

The Perfection of Porter Gale- Our Newest Advisor

This announcement comes with a confession. Several months ago when we first started talking about adding some marketing stars to our lineup of advisors, Porter Gale’s was the first name out of my mouth. But not in a realistic way. In more of a dreamy way. Like, “Maybe Ron Conway wants to adopt me?” “Maybe […]