Loyalty and Data – The Perfect Pairing for PURELL®

So we’ve got some pretty cool customers here at PunchTab. And we get pretty excited when they get the recognition they deserve. A few weeks back PunchTab co-hosted a fireside chat at the Brand Innovators Consumer Engagement Conference with Kathleen Leigh, Marketing Director, for PURELL® Consumer, E-Commerce and Shopper Marketing. And let me tell you- […]

Loyalty Matters to Millennials – It Matters a LOT

Millennials have BILLIONS to spend – hundreds of billions actually – and attracting them to your brand isn’t as complicated as you’d think. What attracts them? Rewards. What keeps them? Loyalty. And when you reward them for their loyalty, you’ve got the makings of a long-term customer. Makes perfect sense, doesn’t it? It gets better: […]

PunchTab is Heading to Austin- We’re Bazaarvoice Summit Sponsors!

May 12-14 marks the 7th Bazaarvoice Summit in Austin Texas, and PunchTab is proud to be a sponsor! We hear things are bigger in Texas, and we’ve been told this will be the biggest, baddest Bazaarvoice event yet. We’re very much looking forward to learning from, and speaking with, some of the best brand marketers, […]

Giving Brands Flexibility and Insights While Delivering Engaging Consumer Experiences

We recently launched Engagement Hub, a new PunchTab solution that combines earned and owned media in a compelling, interactive destination for consumers, and delivers the engagement insights that every data-driven marketer dreams about. Marketers can now capture both incentivized and organic engagement in any program or campaign, on any channel, and interact with different consumers […]

Reward Enabled Emails

We keep hearing people say that email marketing just isn’t working well anymore. Inboxes are crowed, time is limited, and message penetration is suffering. But from our research, we know customers often prefer to hear from brands via email. And the great thing about that? Unlike a Twitter stream or Facebook feed, email is persistent. […]