Data and technology and content… Oh My!

 

downloadEvery year brings new evolution as marketers and data scientists work to refine the formulas that will give brands the best solutions for exposure, engagement, and conversion. And this year is no exception.

As we head into 2015, insights remain top of mind, but the way those insights are gleaned and the types of insights brands now seek is changing radically.

As noted by Oscar Williams in The Guardian, “Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content.”

And to manage this shift toward technology and media, we’ll see CMOs become the conduits for all moving parts of silos beginning to break down and join together, and a new role emerge – that of marketing technologists, who are, as described by Avi Dan for Forbes: “People with heavy digital DNA and technology acumen. They will be integrated seamlessly with the marketing groups and will play an important role in how marketing strategies are developed and applied.”

 

These marketing technologists, along with everyone else on the team (which will BE everyone), will have a variety of newly minted tools and information they can implement, like:

 
1. Real-time data. Being attuned to what’s happening AS it’s happening is crucial now, as any lag could put you too far behind to recover.

 
2. Emotion. “Successful brands will need to identify emotional values in their categories and use them as a foundation for meaningful positioning, differentiation, and authentic storytelling,” says Robert Passikoff, contributor at Forbes.

 
3. Making it personal. As more and more consumers insist on it, brands will “move towards more specialised offers. Honing social media listening, figuring out how to best leverage big data, and responding ASAP to changing customer wants will be the key to competing,” according to Marketing-Interactive.

 
4. Focusing on content. “In 2015, content needs to be a lot more strategic if it is to cut through the noise. Marketers need to develop audience personas and be single-minded about delivering value in the form of relevance and quality of their content,” says Karen Webber, marketing director for Axonn. Or as Tom Goodwin sums it up: “Essentially, 2015 will show a move from re-targeting to pre-targeting.” Indeed.

 
Consumers will be evolving as well, becoming more comfortable with technology and shifting the way they view privacy concerns, as rewards for sharing personal information begin to trump worry about data security.

 
We’ve seen glimmers of this already, as even those who are slow to adopt mobile payment options are providing a wish list for what they’d like to see in a mobile payment app. With tech-savvy Millennials leading the way, it’s only a matter of time before their influence convinces older generations to follow suit on a number of fronts.

 
Will you be listening and know when it happens? If you’re a marketing technologist you will. If you’re not, you’d better make sure you have one on your team. Then hold on tight – it’s going to be a wild ride.

 
Are you ready for the new streamlined data/technology/content approach? What new marketing technology has you most excited?

Oh hello, 2015. We’re glad you’re here!

2014 was a big year for PunchTab… and so far, it looks like 2015 is going to dwarf it. In the upcoming months we’re going to share some really exciting announcements, new products, team updates, and great customer stories- but for now we wanted to make sure you were all caught up on some of the 2014 highlights.

In case you missed the fall announcement, we brought Mike Mansbach on board as our new CEO. He’s energetically leading the team to incredible advances in helping CPG brands connect to, and understand their consumers, producing actionable insights that are empowering marketers to make more efficient decisions. IMG_4954(1)

The following originally appeared in Loyalty360 and offers some fantastic insight as to how Mike’s thinking of this important endeavor.

Mike Mansbach, who successfully led the Global Sales and Client Services team for the SaaS Division at Citrix, has been named the new CEO at PunchTab, a leading omni-channel engagement and insights platform.

 
Mansbach helped shape a market that resulted in tens of thousands of delighted customers who used the Citrix products to simplify the way they communicated worldwide.

 
Ranjith Kumaran, founding CEO at PunchTab, has returned to his former company Hightail that he founded 10 years ago. But he will remain an active board member at PunchTab.

 
Mansbach told Loyalty360 he is very excited about his new position.

 
“Consumer brands and retailers want to know their consumers,” Mansbach said. “Know and connect with their fans and advocates. They want to deepen ties to increase their value to their customers, increasing their customers’ commitment in turn. They want to rise above the noise of competitive brands. Personally, I would love for the brands and retailers that I love to know who I am. I would welcome them engaging with me. I would appreciate them learning more about me and I’d be an active participant in conversing with brands who wanted my POV.”

 
Mansbach is an active consumer, yet few brands contact him.

 
“I’m curious about why not and that’s one of the things that made me curious about PunchTab … why not?” he said. “As I learned more about PunchTab over the last several months of speaking with customers, the team, and investors, I’ve discovered it’s difficult for brands to reach consumers like me who WANT to hear from them in meaningful ways. PunchTab has developed the science based on years of studying the market and diving deep with retailers and brands and CPG organizations, asking lots of questions to solve these problems. We’re in a position to do for these brands what no one else in the market is in position to do.”

 
Mansbach said PunchTab has “terrific science−algorithms that look at data in ways unique to our brands, pulling data from every system−online, mobile, in store−and drawing cool and important correlations.”

 
As a result, Mansbach said PunchTab can offer brands access to deep insights that help them understand who their key consumers are to eliminate the spend and negative experience associated with marketing to consumers who aren’t interested.”

 
He explained that PunchTab will give companies the ability to put social megaphones in the hands of their fans.

 
“Our platform will see what happens when brands make these adjustments, learn from them, and improve their recommendations,” he said.
Robyn Hannah, VP of Public Relations and Communications for PunchTab, told Loyalty360 that the company is committed to creating technology that allows brands and retailers to grow engagement and lifetime value with their consumers across any channel or device.

 
“Mike is the perfect guy to help us effectively deliver that technology,” Hannah said. “Mike is highly regarded as a results-driven go-to-market guy, who historically, has blown customers’ expectations out of the water. Loyalty is a noisy market. We have the technology to simplify that noise. It’s time to take our learnings from the many, many conversations we’ve had over the past three years with some of the world’s leading brands, our latest technology advancements, and our understanding of customer needs to the market and help transform the way brands and consumers connect.”

 
In just a few days at PunchTab, Mansbach has already made his message clear.

 
“He cares deeply about serving customers and fostering a positive company culture,” Hannah added. “He is as protective of the team as he is excited about the technology and how we can positively impact the lives of brand marketers and consumers. It has been with great humility that he’s jumped into this role and he has been warmly welcomed by customers and team members alike. I have no doubt this is just the latest step in deepening our commitment to the brands we serve. It’s an exciting time. We believe we’re going to revolutionize the market and we’re thrilled to have Mike at the helm.”

 

Mike Mansbach, who successfully led the Global Sales and Client Services team for the SaaS Division at Citrix, has been named the new CEO at PunchTab, a leading omni-channel engagement and insights platform.

Mansbach helped shape a market that resulted in tens of thousands of delighted customers who used the Citrix products to simplify the way they communicated worldwide.

Ranjith Kumaran, founding CEO at PunchTab, has returned to his former company Hightail that he founded 10 years ago. But he will remain an active board member at PunchTab.

Mansbach told Loyalty360 he is very excited about his new position.

“Consumer brands and retailers want to know their consumers,” Mansbach said. “Know and connect with their fans and advocates. They want to deepen ties to increase their value to their customers, increasing their customers’ commitment in turn. They want to rise above the noise of competitive brands. Personally, I would love for the brands and retailers that I love to know who I am. I would welcome them engaging with me. I would appreciate them learning more about me and I’d be an active participant in conversing with brands who wanted my POV.”

Mansbach is an active consumer, yet few brands contact him.

retail customer culture “I’m curious about why not and that’s one of the things that made me curious about PunchTab … why not?” he said. “As I learned more about PunchTab over the last several months of speaking with customers, the team, and investors, I’ve discovered it’s difficult for brands to reach consumers like me who WANT to hear from them in meaningful ways. PunchTab has developed the science based on years of studying the market and diving deep with retailers and brands and CPG organizations, asking lots of questions to solve these problems. We’re in a position to do for these brands what no one else in the market is in position to do.”

Mansbach said PunchTab has “terrific science−algorithms that look at data in ways unique to our brands, pulling data from every system−online, mobile, in store−and drawing cool and important correlations.”

As a result, Mansbach said PunchTab can offer brands access to deep insights that help them understand who their key consumers are to eliminate the spend and negative experience associated with marketing to consumers who aren’t interested.”

He explained that PunchTab will give companies the ability to put social megaphones in the hands of their fans.

“Our platform will see what happens when brands make these adjustments, learn from them, and improve their recommendations,” he said.

Robyn Hannah, VP of Public Relations and Communications for PunchTab, told Loyalty360 that the company is committed to creating technology that allows brands and retailers to grow engagement and lifetime value with their consumers across any channel or device.

“Mike is the perfect guy to help us effectively deliver that technology,” Hannah said. “Mike is highly regarded as a results-driven go-to-market guy, who historically, has blown customers’ expectations out of the water. Loyalty is a noisy market. We have the technology to simplify that noise. It’s time to take our learnings from the many, many conversations we’ve had over the past three years with some of the world’s leading brands, our latest technology advancements, and our understanding of customer needs to the market and help transform the way brands and consumers connect.”

In just a few days at PunchTab, Mansbach has already made his message clear.

“He cares deeply about serving customers and fostering a positive company culture,” Hannah added. “He is as protective of the team as he is excited about the technology and how we can positively impact the lives of brand marketers and consumers. It has been with great humility that he’s jumped into this role and he has been warmly welcomed by customers and team members alike. I have no doubt this is just the latest step in deepening our commitment to the brands we serve. It’s an exciting time. We believe we’re going to revolutionize the market and we’re thrilled to have Mike at the helm.”

– See more at: http://loyalty360.org/resources/article/new-punchtab-ceo-wants-to-serve-customers-and-instill-positive-company-cult#sthash.1VPld1Qe.dpuf

A Holiday Startup Story: Play Well with Others

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Once upon a time, PunchTab was focused on serving up loyalty programs and giveaways to bloggers and small businesses. And we served them well. We had a WIDE range of users from wig stores and e-cigarettes, to major EDM music communities and Bible software producers. And when we were kicking ass at giveaways, our biggest competition was a company called Rafflecopter. Fast forward to 2014. PunchTab has shifted focus to the exciting challenge of helping CPG brands better connect to, understand, and communicate with consumers. With a new CEO, some fantastic advisors in the space, and our finger on the pulse of consumer trends, we’re all hands on deck with our CPG customers. And so, we needed to retire some of our early products. Last week we officially announced the retirement of the last of them: Our free Giveaway Widget is no longer. As expected, some of our users were quite vocal about this on social. Some were mad, some were sad, some wished us the best.

Continue reading…

Customer Engagement Via Mobile Wallets: There’s No Way It Won’t Become a Norm

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This post originally appeared on Loyalty360 Jim Tierney.

Customer engagement via mobile wallets has been a hot topic in recent years as marketers attempt to cash in on consumer expectations and deliver easy and convenient customer experiences.
Is the mobile wallet a burgeoning form of customer engagement and customer experience that is here to stay?

PunchTab wanted to find out the answer and recently released a fascinating report that examines customer experience with mobile wallets thus far, and consumer perceptions and expectations regarding this new payment option. PunchTab surveyed more than 1,000 U.S. consumers and gleaned a few interesting insights.

Among all customers surveyed, 24% of smartphone owners have used one or more mobile payment apps to make a purchase. Of these users, the two most popular mobile payment apps were the Starbucks App (29%) and Google Wallet (25%), with Visa Checkout (10%), PayPal Wallet (9%), Square Wallet (6%), Apple Pay (4%), SoftCard (2%) and others (15%) trailing the leaders.

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Mobile Pay Big Picture: Your Competition is Fierce

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Well, that didn’t take long.

Not quite three years ago, Starbucks announced their new mobile payment solution, rolling it out to a few major markets and Target locations. Google Wallet followed close behind, and then this September – as if they’d just been hanging around waiting to see how this whole mobile pay thing would go – Apple Pay joined the mix, accepting mobile payments at stores like Target, Panera, and many more.

Once Starbucks proved that mobile pay stood a chance, it was only a matter of time before others jumped on the bandwagon. But Apple probably stands the best chance at upsetting the – um – apple cart. (Bu-dum-ching!) Especially when other retailers seem hesitant to make a move.

Why is that? Could it be that they don’t see the value in mobile pay just yet? Okay, so consumers aren’t exactly flocking to sign up. Even Starbucks is only doing 15% of its business via mobile pay, right? Eh-um… that’s 6 million transactions a week!

But it’s not always going to be like this.

Sneak in While the Window is Open

It’s a fragile moment retailers are livingnow, whether they realize it or not. Smart retailers have been working on mobile pay solutions all along, but the smartest will be those who seize this opportunity to gain a strong foothold while the competition – fierce though it is – is limited. Again, it’s not always going to be like this.

Continue reading…