Remember a couple of weekends ago we teamed up with CrunchGear to give away an iPad 2 using our giveaway widget? Well a few thousand people entered the giveaway but there could only be one winner.
Congrats again, Brian Yang! He sent us a picture of himself browsing PunchTab.com with his new iPad2:
Everywhere we look people are giving away two iPad 2s. So we thought to ourselves, what beats a pair of iPad 2s? And the answer was obvious. Three video game consoles trump two iPad 2s.
We called up our friends at Mahalo Video Games and within a week we are up and running with our Triple Console Pack giveaway:
Wii with Sports Pack
PS3 with Move
Xbox 360 with Kinect
Three consoles, one winner. Enter to win at MahaloGaming.com, US residents only, giveaway ends June 6th, 2011.
Good luck!
There’s been a lot of giveaway talk on this blog for a while so let’s get back to something that we like even better: tips on customer acquisition and retention for your business. Here’s how to get maximum participation in your next promotion:
We worked with CrunchGear (part of the TechCrunch network) on their last weekend giveaway to measure what lift our new PunchTab giveaway widget (built on top of our instant loyalty platform) can yield to site-owners. Compared with the last 7 giveaways / that / did / not / use / the / widget we got the following results:
All Tweets and Shares were optional to the entry of the giveaway, yet entrants were on average 10x more likely to post to Twitter and Facebook than before. How was this accomplished? The PunchTab giveaway widget provided lift in two ways:
1. The widget makes the entry process very simple and provides one-click posting to Twitter and Facebook (more actions / networks to come soon).
2. At the end of the process entrants are given a unique invite link that can be shared on Twitter and Facebook to earn additional entries for each friend that visits and enters the giveaway creating a viral invite loop.
There are some questions as to wether the iPad 2 is simply a more desirable prize than the others however compared to a CrunchGear iPad giveaway from late last year we performed just as well (if not better).
So if you’re thinking about running a giveaway on you website or blog, we’d love it if you use our free giveaway widget and share your results. We’ve got a lot more case studies and best practices coming up. (In a future post we’ll show you how to take all this buzz you’ve generated and keep users engaged over time using our instant loyalty platform.)
Thanks to John Biggs at CrunchGear for giving us the opportunity to test out our solution at scale (we hope we proved our value along the way!); and thanks to everyone who participated in the giveaway.
If you have questions feel free to post them here or follow us on Twitter for more tips. Thanks!
UPDATE: THIS GIVEAWAY HAS ENDED. HERE ARE THE RESULTS:
Welcome friends and TWIST viewers. Since everyone is giving away an iPad 2 these days we’ve decided to be different and give away TWO iPad 2s to the lucky winner of our giveaway.
It’s easy to enter and takes only 30 seconds. You must enter by connecting to and following the steps in our contest widget above; it makes it easy for you to enter and easy for us to manage the contest. In the leave-a-comment step please use the comment box at the bottom of this post. Get started now.
GIVEAWAY DETAILS
Entering the giveaway is simple and takes only 30 seconds. Register by connecting to our giveaway widget above using Facebook; for each step you complete you’ll earn a giveaway entry:
1. Like the giveaway by clicking on the Facebook Like button (+1 entry)
2. Become a PunchTab fan on Facebook (+1 entry)
3. Leave a comment telling us what you’ll do with 2 iPads 2s (+1 entry)
4. Tweet about the giveaway (+1 entry)
5. Unlimited bonus entries by pasting your invite link everywhere you can:
- for every friend that clicks the link you Tweeted in step 4 you’ll earn +1 entries
- for every friend that then joins the giveaway you’ll earn +5 entries
When the giveaway ends (May 17th at midnight) we’ll select an entry at random to win 2 iPad 2s and one more random entry to win a $25 gift certificate; these are only available to residents of the United States. If you are outside of the United States we’ll hook you up with something cool too, make sure to tell your friends! The more friends you invite to the giveaway the more entries you’ll earn to win, so start spreading the word.
Don’t forget to create your own giveaway in just minutes. It’s a great way to get your loyal fans to invite their friends to check out your site. Enjoy!
UPDATE: Okay, we have some housekeeping to do and then winners will be announced on May 19th, thanks everyone!
UPDATE: House is in order so we thought we’d go ahead and announce the winners…
Winner of the Pair of iPads = Elise Pearce who won with her Facebook Like
Winner of the $25 gift certificate = Michael Curti who won when a friend clicked on his invite link
We will be contacting the winners by email and hopefully getting to know them a little better!
