Archive for July, 2011

Reward-enable anything with PunchTab’s Javascript SDK

Posted by on July 22, 2011

We are happy to announce that we are making our JavaScript SDK available to everybody! Thanks for everyone who has helped us test it in beta for the last few weeks.

The default implementation of PunchTab rewards visits, Facebook likes, tweets, comments and Google +1s out of the box, with no work on your part. This satisfies 80% of the use cases we see but for site-owners looking to do more we now allow developers to reward-enable virtually any action.

  • Pick an action on your website that you would like to reward enable. Example: a user should earn 400 points for inviting a friend.
  • Add the following piece of JS code wherever needed (eg. upon validation of the form):
_ptq.push(["invite",{'points':400}]);//for 400 points
  • Authenticated users will then receive the 400 points:

You can get access to the SDK by activating your developer account on PunchTab.

Let us know if you have any questions by contacting us at support@punchtab.com.

Happy Coding, we would love to see what you do with it.

Comments: 74

PunchTab Looks to Spur Customer Loyalty

Posted by on July 8, 2011

We got a nice write-up by the Fox Small Business Center today. Look for more from us along the small business vector this summer:

http://smallbusiness.foxbusiness.com/technology-web/2011/07/08/punchtab-looks-to-spur-customer-loyalty/

A few fixes:
- the service launched in March not January
- the giveaway stat should be 34,000 entries (not 340,000)
- my final quote was more like “For a subscription business running at scale bringing a customer back one extra month means millions of dollars in revenue per year.” (The example I gave was my first startup, YouSendIt.com)

Comments: 31

Customizing PunchTab for your site

Posted by on July 3, 2011

We’ve had many many requests for customizing the look and feel of the rewards tab on the hundreds of sites that now use PunchTab. While we’re not ready to support this in a point and click manner we have written some basic tutorials on how to do a little or a lot of customization. Here are links to some customization how-tos, we assume that you know some HTML and CSS to get started:

1. Changing just the red Rewards tab image

2. Completely customizing the look and feel and position of the Rewards tab

3. Changing the look and feel of our newly-released sidebar widget

4. Turn off the little red ribbons that appear next to your social sharing buttons

In the not too distant future we’ll have a point and click customization wizard, so hang in there!

If you get around to customizing any of the above please post a link here so that others can learn from what you’ve created!

Comments: 60

New month = new rewards

Posted by on July 2, 2011

Happy Canada Day, everyone!

We’ve been working hard to get a variety of rewards in our catalog and are pleased to announce some new goodies today:

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For those of you using our “default” catalog, the above is what your users will be playing for until quantities run out at which point we’ll rotate in new ones (who knows, some of your favorites from the past may show up again, keep earning!). We are always working hard to find providers of high quality stuff, hope you enjoy the results.

You’ll notice the points required have changed as well, here’s why: last month we introduced two new ways for your users to earn (Tweet and Google +1), since this makes it 67% easier to earn points we needed to change the point totals. We’ll continue to add ways to earn which ultimately benefits all your users who are more active on different social networks.

For those of you providing your own “custom” rewards your users will not see any changes and they’ll continue to earn up towards your hand-picked incentives.

Feel free to leave your thoughts below, we always want to hear what you’d like to see from us.

Comments: 35