Social Commerce Today, a great blog containing news and insights on leveraging social media to drive purchases, published “Pinterest in the Purchase Funnel: Generates 2.1X More Revenue than Facebook” sharing an infographic from Bottica.com. Bottica.com shows that among 50,000 Pinterest visitors, they purchased twice as much as Facebook fans, influenced 10% of purchases and was more effective at driving new users than Facebook.
According to research firm Nielsen, Pinterest drew nearly 24 million unique visitors in February and Experience Marketing Services ranks Pinterest as the THIRD most-popular networking site, behind Facebook and Twitter. 70% of Pinterest users are women so if you’re interested in leveraging this channel, HubSpot has a great guide, “How To Use Pinterest for Business” to get you started.
If you’re already using Pinterest, we’d love to hear how you’re using it to drive business growth (comment below). And don’t worry, PunchTab is anxiously awaiting Pinterest’s API so we can start reward-enabling pins. As soon as it’s available, we’ll be all over it!
I believe this! I don’t use pinterest, but I hear about it constantly!
really?!
thats good
Really?! that’s nice~~
interesting
GOOD!
wow
infographics are so awesome!
Interesting….though I do not plan on EVER using Pinterest… People are such fad-followers…
on pinterest waitlist
great!
cool
I never thought it would be possible so fast… :S
Very nice!
this looks awesome
sweet!
wow that’s interesting to know
great guys
update soon!
hmmm interesting
wow
Interesting! Thanks!
love it!
awesome, thankss
Well, I think the fact that Pinterest converts better then Facebook is because Pinterest is still now. On Pinterest at the moment a large number of users are cool… while on Facebook – well, everybody is on facebook. Pinterest presents more credibility. When all the fools will have a Pinterest account they will see the same conversion numbers as facebook.
The idea is, if you are planning on using them as marketing tools – at the moment Pinterest is the one to choose.
That was interesting!
wow
nice..want too..
Interesting…
Seems like a medium more conducive to buying while Facebook is more of a social interaction site. Great infographic.
wow
Great stuff!
Awesome stuff guys!
Well done
good going
really??
Interesting
Interesting
wow
interesting
i dont even know what pinterest is
dqn
that’s interesting
jj
facebook all the way
wow interesting
interesting!
interestin!
i like pinterest!
had register
go to pinterest!!!
i already have pinterest and this is interesting…
i already have pinterest and this is interesting…and now i’m having errors sending this comment..
YAYYYYYY
good
love to pin!!!
I like fb better than twitter.
very popular
good
thank you!
yhall are awesome
I use pinterest a little bit, but i think facebook and twitter are easier for me to use at this point in time.
wow
nice
awesome!
nive!
good……..
cool….
thank you!
coolll
great…….
nice
goodddddd
fantastic,
Very good.
thanks. I hope things continue to go wel.
great…………..
cool…….
pinteresting!
is it true
??
wow that’s awesome
Interesting stuff for us!
nice and cool!
Good!
Great!
its just relative not absolute!