Social Commerce Today, a great blog containing news and insights on leveraging social media to drive purchases, published “Pinterest in the Purchase Funnel: Generates 2.1X More Revenue than Facebook” sharing an infographic from Bottica.com. Bottica.com shows that among 50,000 Pinterest visitors, they purchased twice as much as Facebook fans, influenced 10% of purchases and was more effective at driving new users than Facebook.
According to research firm Nielsen, Pinterest drew nearly 24 million unique visitors in February and Experience Marketing Services ranks Pinterest as the THIRD most-popular networking site, behind Facebook and Twitter. 70% of Pinterest users are women so if you’re interested in leveraging this channel, HubSpot has a great guide, “How To Use Pinterest for Business” to get you started.
If you’re already using Pinterest, we’d love to hear how you’re using it to drive business growth (comment below). And don’t worry, PunchTab is anxiously awaiting Pinterest’s API so we can start reward-enabling pins. As soon as it’s available, we’ll be all over it!