Want Loyalty and Brand Advocates? Engage Moms.

As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping.

At PunchTab, we can be a little nuts for data, metrics, research and other nerdy things that help us better understand exactly what motivates different consumer segments to try, buy and share products, and engage with brands online and off.

So we did what any other geeked out marketing group would do- we kicked off a massive research series. And we started with the big spenders: Moms.

You can check out the whitepaper, “Scoring Points with Mom“, for all our findings. It’s free to download and we’ve added our own findings to the best secondary research out there! So it’s pretty dang comprehensive.

If you’re looking to engage moms and build loyalty, here’s what you need to know!

The State of Digitally Engaged Moms Connecting with Brands


  1. Selena


  2. John


  3. Sugar


  4. Dawn H

    Punch Tab knows how to get it done right! w00t!

  5. abc

    nice yaya!!

  6. M .B

    nice robyn :)

  7. mahesh

    henn makle strongu guru!

  8. mahesh gowda

    im not getting points for my comments…i used to get it earlier!

  9. M .B

    verry nice

  10. Ana


  11. Bettania

    I agree moms are where it’s at

  12. M .B

    great :)

  13. Christina G

    I believe this!

  14. Mahesh Gowda


  15. Bettania

    love it! thanks

  16. M .B

    I like this

  17. raj

    i can’t believe this!

  18. guest

    very proud of you guys

  19. raj


  20. Mary

    great idea!

  21. fazirah

    hard to believe this… but it’s fact

  22. arun singh

    nice infographics

  23. Ana M.

    So true…

  24. Jonelle


  25. Betty

    very true article

  26. maria

    I like the graphics :)

  27. Mahesh Gowda

    like not getting award

  28. Mahesh Gowda

    like problems

  29. raj


  30. mahesh

    thank u

  31. mahesh


  32. theone


  33. theone

    thnk u punchtab

  34. Mary

    It’d be nice to see more rewards :)

  35. mahesh

    scoring with mOOms!

  36. mahesh


  37. Ana

    Any news?

  38. rnj


  39. maria

    nice info!

Trackbacks for this post

  1. Get More Engagement | Mother’s Day Continues…Get the secret to engaging moms to try, buy and share
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  3. How To Engage With Moms On Social Media – infographic