As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping.
At PunchTab, we can be a little nuts for data, metrics, research and other nerdy things that help us better understand exactly what motivates different consumer segments to try, buy and share products, and engage with brands online and off.
So we did what any other geeked out marketing group would do- we kicked off a massive research series. And we started with the big spenders: Moms.
You can check out the whitepaper, “Scoring Points with Mom“, for all our findings. It’s free to download and we’ve added our own findings to the best secondary research out there! So it’s pretty dang comprehensive.
If you’re looking to engage moms and build loyalty, here’s what you need to know!