You may have seen the post on Billboard about how Green Day and Nokia teamed up with PunchTab to launch their last big campaign. They needed to drive engagement, traffic and awareness… And the results were pretty compelling.
We thought we’d pass along the results… And maybe get you thinking. How can PunchTab super power your next campaign? Get the full Green day case study, here!
In case you missed this morning’s TechCrunch piece, PunchTab has some news!
The new PunchTab iPhone application is now available for free download in the app store.
We’re now powering more than 1,000 giveaways every month, many of which were previously available only on Facebook. But you spoke, and we listened. And based on demand from our publishers and end-users, you wanted us to extend the ability to enter PunchTab powered giveaways to your mobile devices.
Done and done. Brands on the PunchTab platform now have more visibility among consumers by making their giveaways available to iPhone users through this new app. And for you end-users, it just got easier to find and enter giveaways.
The original PunchTab giveaway solution was great. This new one is even better.
Get excited.
We’ve kicked everything up a notch, starting with the load speed. Our crafty engineers have found a way to make sure the new PunchTab Giveaway Widget loads up faster than before. Much faster. (We think you’ll be pleased.)
Options, options options!
We’ve been hearing for months that you’d like to add multiple facebook fan pages, twitter handles and url’s to like, follow and +1. Now you can! Hook up those fantastic sponsors, partners or blogging buddies by offering users an extra entry to your giveaway when they like, fan, follow or +1 a second, third, fourth or even FIFTH page! (Yup. 5 options for each of those steps!)
We’re not done…
Got a menu, product or service list, picture, eBook, case study or whitepaper you’d like users to download? Now you can add a file to download for one of the entry-earning opportunities. (In the giveaway below you’ll see just how it works when you earn an entry for downloading our case study with eBay!)
And if one of the above steps is more important to you, and you reeeeeally want to make sure participants see it, you can now choose the order in which your earning opportunities appear. Are you trying to build your twitter followers? Put the Follow step first. Launching a new page that needs some love? Making Liking that page priority number one.
Want to get some feedback, gather some data, or just hear some opinions from your readers? Ask a question! Now you can offer an additional entry opportunity when users answer the question you add to your giveaway. Users will see your question with a built-in answer box- They never have to leave the giveaway flow.
We figured there’s no better way to demonstrate the improved PunchTab Giveaway Widget than by offering up a cool prize and with new entry-earning opportunities. So take a look by entering to win a Barnes and Noble nook eReader below. Then head on over to your PunchTab dashboard and create a giveaway of your own.
Congratulations to the Facebook team! It’s a historic day for The Valley, with many exciting ones ahead. We look forward to watching your continued growth and innovation. Cheers to all the hard work and dedication that’s gone into your success!
And to celebrate today’s milestone, we’ve added Facebook Credits to the PunchTab loyalty program catalog. So all you PunchTab loyalty members can now redeem your points for credits to buy virtual goods and play your favorite Facebook games. Head to your PunchTab profile and check it out!
The Mommy Bloggers community is HUGE! And according to Today’s Technorati post, HUGE might be an understatement. 14 percent of all American mom’s are bloggers. That’s means this tech savvy group is now about 3.9 million strong. Yup. Three point nine million! Crazy right?
So with Mother’s around the corner, we’re felt it only appropriate to create a Mother’s Day Giveaway for all you multi-tasking, advice-giving, story-telling, recipe-pinning, DIY Mavins with a Mommy Blog fan club!
Add a PunchTab loyalty program to your Mommy Blog and enter to win a $100 Life is Good gift card. Just take the steps below and when prompted, share your blog URL in the comment section. (You’ll also earn more entries by Liking, Tweeting, Becoming a Fan and more!) And then add a PunchTab powered giveaway to your blog and share the love with your readers!)
This last week, Arby’s launched their new market fresh Pecan Chicken Salad sandwich and to get users extra excited to try it and tell their friends they’ve rolled out a PunchTab powered Giveaway!
To drive awareness for the launch of their Market Fresh Pecan Chicken Salad Sandwich, Arby’s launched a $10,000 giveaway on Facebook where users earn entries for Instagram uploads, check-ins on Foursquare, inviting friends, watching and sharing their commercial, tweeting and more.
It’s only been a week, but the results are already impressive. Leveraging multiple social channels and offering earning opportunities both online and off seems to be working quite well for our friends at Arby’s. We’ll keep you posted on the final results with another Customer Spotlight post.
For now, check out what they’re doing, enter to win… and consider- What can PunchTab do for your brand?
A little over a year ago we launched our first loyalty solutions and have continued to refine our products. To date PunchTab powers over 7000 programs that reach over 20 million consumers across the web, mobile and commerce every month. This adds up to a tremendous amount of loyalty and engagement insights that we’ve gathered and a few months ago we decided to share this information in a way to help all of our customers build even more engaging experiences.
Today we’re excited to officially take the covers off of our new data product, CRUSH, that runs invisibly and quantifies the overall engagement of your website, business, brand or application compared to the 7000+ sites in the PunchTab network. Your CRUSH score (once computed) can be accessed by logging into your PunchTab dashboard and going to the CRUSH section.
If you haven’t yet run a PunchTab powered Giveaway… well, you should. They’re super easy to set-up, take no more than 5 minutes (3.5 if you’re really good) to create, post and send out into the world AND, not only is our Giveaway Widget a FREE PunchTab product, but giveaways are a fantastic campaign-based vehicle for driving traffic and increasing your reach on the most popular social networks like Facebook, Twitter and Google +.
(In case you missed our February post on the giveaway run by MCP Actions, you can read all about it here. Those guys ran a giveaway that just killed it- Scoring 10k new Facebook fans was just the beginning.)
Today, we’re excited to let you know- Giveaways just got better! Thanks to your feedback and our rockstar engineers, PunchTab has now added the ability to add a picture to your giveaway. You can customize an image on your giveaway widget to match your prize, promote your brand or showcase your products.
http://www.compartmentlife.com/2012/03/compartment-life-giveaway/
http://poconotats.com/?page_id=83
Happy Giving!
We recently co-sponsored a giveaway with MCP Actions and the results surprised even us. In just 30 days they scored 8,ooo new Facebook fans and doubled their twitter followers. But we’ll get into that below…
Many customers use our giveaway widget to give their site traffic a boost and to give their customers a little love. (If you’re not familiar with the PunchTab giveaway widget, it’s an easy little tool for running a giveaway on your site. We walk you through the 2-minute set up and installation process. Check it out for yourself here.)
What we think makes it pretty special, is the fact that you can run a giveaway on any webpage or Facebook page and that your users help make the giveaway viral because we give them entries when they SHARE your giveaway on the most popular social networks and when they refer friends who might not see your site otherwise.
So just by throwing a quick little giveaway on your site, you get traffic, likes, follows and at the end of the day, AWARENESS…and hopefully some NEW CUSTOMERS.
Back to our friends at MCP Actions…
MCP Actions is a site dedicated to helping professional and hobbyist photographers improve their photography. They leverage the PunchTab loyalty platform across their blog and eCommerce site to increase awareness through social sharing and reward customer loyalty. Here’s how their 30-day PunchTab powered giveaway played out:
Prize: We aligned the prize with something very relevant to the MCP Actions audience: a camera. It doesn’t get any more relevant than a camera for a bunch of photographers!
Promotion: MCP Actions put up a blog post, posted updates on Facebook and Twitter and highlighted the giveaway in their email newsletter. Now, this too is important. Don’t expect the giveaway to run itself. You need a snowball to start an avalanche.
How They Announced The Winner: This deserved a special shout out as Jodi, the founder of MCP Actions, had her twin girls make the announcement. Check it out.
BONUS entries for “Pinning” on Pinterest: Pinterest is now one of the top 10 social networks. If you market to women, then you know this already. Pinterest doesn’t provide an API so PunchTab hasn’t been able to add this to our giveaway widget so we got creative. We offered a separate prize of $100 for people who “pinned” on Pinterest. They just had to leave a comment indicating they’d done it and we selected a winner from the comments. The lesson? Be creative. 
The Payoff: As a marketer, I like to break down the results into the 3 buckets: participation, reach and acquisition.
Participation:
Reach:
Acquisition:
Now I know what you’re thinking. “How many of those emails were any good?” Well, a few days after the giveaway ended, MCP Actions sent an email to this list, thanking them for participating, telling them about all the resources available to them on their blog to help them become better photographers and asking anyone who was not interested to opt-out. Check out the email here.
Here’s how people responded:
So what’s the net net?
It’s simple. Running a viral giveaway can be VERY effective. Just keep 3 things in mind:
Today’s loyalty programs really focus on three things:
1. Getting customers to buy more
2. Guy customers to buy more often
3. As a result of 1&2, increasing the overall lifetime value of a customer
Referral programs encourage customers to drive more word-of-mouth. In exchange for their referrals, they get discounts, cash or free products.
But what about social sharing?
There is a lot of value in getting people simply to:
a. Share your page with others
b. Connect with you on social
c. Tweet about you
d. +1 you (to be honest, I’m not seeing the value in that, yet, but Google promises there will be)
e. Invite friends
However, few marketers are actually incentivizing that behavior. Now, I just came from Zuberance, a SaaS solution for driving advocacy via social recommendations, so yes, @robfuggetta, I do believe that a company’s biggest advocates don’t need to be incentivized. But what about everyone else? You’ve got them to your door, why not nudge them (just a bit) to do more?
If you don’t agree, consider the above actions again:
a. Share your page with others: What do you pay-per-click to drive that very same traffic? What’s your CPM just to get your brand in front of others?
b. Connect with you on social: How much effort do you have to go through to get someone to sign-up to receive anything from you? Not to mention, the opportunity with social goes well beyond email and, for goodness sakes, snail mail. Social works so well because you are connected to your users in REAL TIME and if you’ve done your job well, THEIR social networks. In fact, Ad Age did a study that shows posts get 2X the clicks and conversion from posts shared by their friends than brand initiated posts.
c. Tweet about you: Again, I don’t think I need to repeat myself. Twitter drives impressions and high click volume because it’s a clicking medium. While conversion does seem to be lower overall, how many times have you actually paid to get someone to click and view your ad?
d. +1 you: If Google does it’s job right (and I by no means am a believer quite yet) search becomes social and then it will be about HOW you’re rated AND IF you’re rated that will impact those search rankings you’ve worked so hard for.
e. Invite friends: Alas, we are back to referral programs 101. Marketers have been doing it for years but it’s never had the reach it does now. Companies like Dropbox offer free storage to drive referrals, my housing development is offering $2500 cash if we get a friend to buy and lots of others offer other freebies, SWAG or discounts. BUT they usually only pay up if someone actually purchases, not for simply giving you a shout out.
So what can you do?
1. Start thinking beyond passive sharing. With a little nudge you’ll find a lot more of your users, visitors and customers will share pages and content if you offer them up something in return. Share widgets, while becoming more popular for sharing content, don’t exactly work for getting people to share product pages, websites, or to connect with on social channels.
2. Be creative with your rewards. No one said it had to be expensive. Offer up SWAG, donations to public charities or free upgrades or add-ons that actually increase usage and adoption (and thereby retention). It’s a win-win.
3. Measure it. It’s time to start measuring the value of social sharing, following and referrals like you do your other programs in order to understand the ROI and justify the costs. How many shares are you getting, how many fans and followers, how many inbound clicks? Put a value against that. Shares = impressions, fans and followers are worth the same you pay for an email address or lead, inbound click = CPC.
Net net, there’s value in a customer beyond what they buy. Social has made a consumers reach electronic and exponential. Stop looking at them with a $ sign and start looking at a shoe shopper (who maybe can’t afford that pair of boots right now) as someone whose value comes from sharing those boots with their girlfriends. But don’t expect something for nothing. This shopper may need some “convincing”. So give ‘em the opportunity to earn rewards. You get an opportunity to build a relationship with them (because if they earn, the odds are they’ll return) and you get to share a message with their network. You turned a passive shopper into an opt-in and an advertiser. Now THAT is worth paying for.
